Introduction to Accessible Health & Wellness Tourism
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SPONSORS: VIAMOON CONSULTANCY & CAREADISE
Where Miracles Happen
This course aims to provide a comprehensive overview of accessible tourism, encompassing both the general concept of Tourism for All and the specific focus of accessible health and wellness tourism. Drawing upon comprehensive research and data analysis of both supply and demand within the tourism sector, the module will explore the key principles of accessibility, including physical, sensory, cognitive, and social access. It will delve into the unique needs and preferences of travelers with disabilities and diverse abilities, examining best practices in accessible tourism design and service delivery across various sectors, including accommodation, transportation, and attractions. The course will also analyze the economic and social benefits of inclusive travel, while exploring the historical context of Tourism for All, significant initiatives, and relevant legislative frameworks at the European and international levels (e.g. The Americans with Disabilities Act of 1990 or ADA). Furthermore, it will explain the concepts of Design for All and Universal Design, emphasizing their importance in creating inclusive and accessible tourism experiences for all travelers.
Learning Objectives:
Upon successful completion of this course, students will be able to:
- Define and explain the key concepts of accessible tourism and inclusive travel.
- Understand the diverse needs and preferences of travelers with disabilities, including physical, sensory, cognitive, and intellectual disabilities.
- Identify and analyze barriers to accessible travel, both physical and attitudinal.
- Explore the principles of universal design and its application in tourism settings.
- Evaluate the accessibility of tourism destinations, accommodations, and services.
- Understand the economic and social benefits of accessible tourism for businesses, communities, and individuals.
- Develop strategies for creating inclusive and welcoming travel experiences for all.
- Discuss the role of technology and innovation in enhancing accessibility in tourism.
At the end of this module, you will be able to:
- Define Tourism for All and understand its core principles.
- Identify key activities undertaken in the field of Tourism for All.
- Analyze current trends and understand the economic significance of the Tourism for All sector.
- Describe the profiles and buying behavior of diverse customer segments within Tourism for All.
- Assess the market value and potential of Tourism for All.
- Develop strategies for adapting services to meet the needs of diverse travelers within a Tourism for All framework.
- Understand the buying habits of potential customers within the Tourism for All market.
- Define and develop appropriate marketing strategies and offers to effectively reach a diverse range of customers.
Teaching Methods:
- Lectures
- Class discussions and debates
- Group projects and presentations
- Case studies and real-world examples
- Guest lectures from industry professionals
- Field trips (optional, depending on location and resources)
- Online resources and interactive learning platforms
Assessment:
- Class participation and discussions
- Group projects (e.g., accessibility audits, marketing campaigns)
- Optional: Midterm exam
- Optional: Final exam (or research paper)
Required Readings:
A combination of academic articles, industry reports, and relevant case studies will be assigned. A detailed reading list will be provided at the beginning of the course.
Recommended Resources:
- World Tourism Organization (UNWTO) resources on accessible tourism
- United Nations Convention on the Rights of Persons with Disabilities (UNCRPD)
- Websites and publications of disability rights organizations
- The Americans with Disabilities Act of 1990 or ADA
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1IntroductionPreview Read More
- Introduction with an Ice Breaker moment! (when Face-to-Face)
- Overview of the module and its objectives.
- Importance of accessible tourism in the modern world.
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2Welcome (this is only a test)Preview 52 Seconds
This is only for testing -- see if video works!
Worked with many stakeholders around the world! -
3Introduction to Accessible Tourism10 Slides
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4Cloud Air Service StoryLineText lesson
People with disabilities:
Individuals with physical disabilities (e.g., mobility impairments, amputations)
People with sensory impairments (e.g., visual impairments, hearing loss)
Individuals with cognitive disabilities (e.g., intellectual disabilities, dementia)
People with neurodivergent conditions (e.g., autism spectrum disorder, ADHD)
Older adults:
Seniors with age-related mobility limitations or chronic health conditions.
People with chronic illnesses:
Individuals managing chronic conditions such as diabetes, heart disease, or arthritis.
Individuals seeking preventative health and wellness:
People interested in improving their overall health and well-being through wellness activities such as yoga, meditation, and healthy eating.
Families with diverse needs:
Families with children with disabilities or special needs.
Families seeking inclusive and welcoming travel experiences for all members.
By focusing on the diverse needs and preferences of these groups, accessible health and wellness tourism can promote inclusivity, enhance quality of life, and contribute to the overall well-being of travelers.
* Define and explain the key concepts of accessible tourism and inclusive travel.
* Understand the diverse needs and preferences of travelers with disabilities.
* Identify and analyze barriers to accessible travel.
* Explore the principles of universal design and its application in tourism settings.
* Evaluate the accessibility of tourism destinations, accommodations, and services.
* Understand the economic and social benefits of accessible tourism.
* Develop strategies for creating inclusive and welcoming travel experiences for all.
* Discuss the role of technology and innovation in enhancing accessibility in tourism.
* Define Tourism for All and understand its core principles.
* Identify key activities undertaken in the field of Tourism for All.
* Analyze current trends and understand the economic significance of the Tourism for All sector.
* Describe the profiles and buying behavior of diverse customer segments within Tourism for All.
* Assess the market value and potential of Tourism for All.
* Develop strategies for adapting services to meet the needs of diverse travelers within a Tourism for All framework.
* Understand the buying habits of potential customers within the Tourism for All market.
* Define and develop appropriate marketing strategies and offers to effectively reach a diverse range of customers.
The Curriculum may vary by location and/or business entity.
