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Special course

Introduction to Accessible Health & Wellness Tourism

There’s a hot new travel niche that focuses on accessibility, health, and wellness getaways. People seek out vacation locations specifically ... Show more
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This course aims to provide a comprehensive overview of accessible tourism, encompassing both the general concept of Tourism for All and the specific focus of accessible health and wellness tourism. Drawing upon comprehensive research and data analysis of both supply and demand within the tourism sector, the module will explore the key principles of accessibility, including physical, sensory, cognitive, and social access. It will delve into the unique needs and preferences of travelers with disabilities and diverse abilities, examining best practices in accessible tourism design and service delivery across various sectors, including accommodation, transportation, and attractions. The course will also analyze the economic and social benefits of inclusive travel, while exploring the historical context of Tourism for All, significant initiatives, and relevant legislative frameworks at the European and international levels (e.g. The Americans with Disabilities Act of 1990 or ADA). Furthermore, it will explain the concepts of Design for All and Universal Design, emphasizing their importance in creating inclusive and accessible tourism experiences for all travelers.

Learning Objectives:

Upon successful completion of this course, students will be able to:

  • Define and explain the key concepts of accessible tourism and inclusive travel.
  • Understand the diverse needs and preferences of travelers with disabilities, including physical, sensory, cognitive, and intellectual disabilities.
  • Identify and analyze barriers to accessible travel, both physical and attitudinal.
  • Explore the principles of universal design and its application in tourism settings.
  • Evaluate the accessibility of tourism destinations, accommodations, and services.
  • Understand the economic and social benefits of accessible tourism for businesses, communities, and individuals.
  • Develop strategies for creating inclusive and welcoming travel experiences for all.
  • Discuss the role of technology and innovation in enhancing accessibility in tourism.

At the end of this module, you will be able to:

  • Define Tourism for All and understand its core principles.
  • Identify key activities undertaken in the field of Tourism for All.
  • Analyze current trends and understand the economic significance of the Tourism for All sector.
  • Describe the profiles and buying behavior of diverse customer segments within Tourism for All.
  • Assess the market value and potential of Tourism for All.
  • Develop strategies for adapting services to meet the needs of diverse travelers within a Tourism for All framework.
  • Understand the buying habits of potential customers within the Tourism for All market.
  • Define and develop appropriate marketing strategies and offers to effectively reach a diverse range of customers.

Teaching Methods:

  • Lectures
  • Class discussions and debates
  • Group projects and presentations
  • Case studies and real-world examples
  • Guest lectures from industry professionals
  • Field trips (optional, depending on location and resources)
  • Online resources and interactive learning platforms

Assessment:

  • Class participation and discussions
  • Group projects (e.g., accessibility audits, marketing campaigns)
  • Optional: Midterm exam
  • Optional: Final exam (or research paper)

Required Readings:

A combination of academic articles, industry reports, and relevant case studies will be assigned. A detailed reading list will be provided at the beginning of the course.

Recommended Resources:

  • World Tourism Organization (UNWTO) resources on accessible tourism
  • United Nations Convention on the Rights of Persons with Disabilities (UNCRPD)
  • Websites and publications of disability rights organizations
  • The Americans with Disabilities Act of 1990 or ADA
2. Tourism Trends and Megatrends
3. What is Accessible Health & Wellness Tourism
What is the primary focus of this module?
The primary focus of this module is to provide a comprehensive overview of accessible tourism, encompassing both the general concept of Tourism for All and the specific focus of accessible health and wellness tourism.
What are the key principles of accessibility that will be explored in this module?
The module will explore the key principles of accessibility, including physical, sensory, cognitive, and social access.
Who are the intended beneficiaries of accessible health and wellness tourism?
Accessible health and wellness tourism aims to benefit a diverse range of individuals, including:

People with disabilities:

Individuals with physical disabilities (e.g., mobility impairments, amputations)
People with sensory impairments (e.g., visual impairments, hearing loss)
Individuals with cognitive disabilities (e.g., intellectual disabilities, dementia)
People with neurodivergent conditions (e.g., autism spectrum disorder, ADHD)
Older adults:

Seniors with age-related mobility limitations or chronic health conditions.
People with chronic illnesses:

Individuals managing chronic conditions such as diabetes, heart disease, or arthritis.
Individuals seeking preventative health and wellness:

People interested in improving their overall health and well-being through wellness activities such as yoga, meditation, and healthy eating.
Families with diverse needs:

Families with children with disabilities or special needs.
Families seeking inclusive and welcoming travel experiences for all members.
By focusing on the diverse needs and preferences of these groups, accessible health and wellness tourism can promote inclusivity, enhance quality of life, and contribute to the overall well-being of travelers.
What are some of the key areas that will be examined in terms of accessible tourism design and service delivery?
The module will examine best practices in accessible tourism design and service delivery across various sectors, including accommodation, transportation, and attractions.
What are the economic and social benefits of inclusive travel that will be discussed in the module?
The module will analyze the economic and social benefits of inclusive travel for businesses, communities, and individuals.
What historical and legislative aspects of accessible tourism will be covered?
The module will explore the historical context of Tourism for All, including significant initiatives and relevant legislative frameworks at the European and international levels, such as the Americans with Disabilities Act of 1990 (ADA).
What are the key concepts related to inclusive design that will be discussed?
The module will explain the concepts of Design for All and Universal Design, emphasizing their importance in creating inclusive and accessible tourism experiences for all travelers.
What are the primary learning objectives for students in this module?
Upon successful completion of the course, students will be able to:
* Define and explain the key concepts of accessible tourism and inclusive travel.
* Understand the diverse needs and preferences of travelers with disabilities.
* Identify and analyze barriers to accessible travel.
* Explore the principles of universal design and its application in tourism settings.
* Evaluate the accessibility of tourism destinations, accommodations, and services.
* Understand the economic and social benefits of accessible tourism.
* Develop strategies for creating inclusive and welcoming travel experiences for all.
* Discuss the role of technology and innovation in enhancing accessibility in tourism.
What are the key skills that students will develop in this module?
At the end of this module, students will be able to:
* Define Tourism for All and understand its core principles.
* Identify key activities undertaken in the field of Tourism for All.
* Analyze current trends and understand the economic significance of the Tourism for All sector.
* Describe the profiles and buying behavior of diverse customer segments within Tourism for All.
* Assess the market value and potential of Tourism for All.
* Develop strategies for adapting services to meet the needs of diverse travelers within a Tourism for All framework.
* Understand the buying habits of potential customers within the Tourism for All market.
* Define and develop appropriate marketing strategies and offers to effectively reach a diverse range of customers.

The Curriculum may vary by location and/or business entity.

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Course details
Duration Between 8 - 10 Hours Module
Lectures 12
Video Various Videos
Quizzes 1
Level Beginner
A Certificate at the End
Evening or weekend class options
In Person, Access on PC, mobile, and TV